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Hosting an Afternoon Tea for SUDC is a fun, tasty, lovely way to get together with people you care about and raise money for our cause.

To help you host your Afternoon Tea, we will send you a fundraising kit once you have signed up. See the tabs below to learn more about what’s included…

James Campbell, professional pastry chef and semi-finalist on the BBC’s Great British
Bake Off: Crème de la Crème, has kindly developed a booklet of selection of tasty recipes to make your event extra special.

Receive suggestions on how to run the event including our paperless invite to send to your guests.

Your kit includes downloadable designs for bunting and posters ready for you to print off and give your event its charity theme.

In addition to downloadable resources, SUDC UK will send you charity balloons, cake toppers, posters and factsheets in the post to help you raise awareness at your event.

Thank you to everyone who donated their time, expertise and resources to help create this fundraiser!
Meet James, Vanessa and Luke and read how they helped and why.

James Campbell - Our Afternoon Tea Ambassador

James Campbell - Our Afternoon Tea Ambassador

Professional Pastry Chef

James has worked in the food industry for nearly 30 years, starting in Cameron House Hotel at just 17 years old. This was the first of many Michelin-starred establishments he’s worked in all over the UK, with particular highlights being Group Head Patisserie Chef for Gary Rhodes and three years as Head Patisserie Chef at London’s Mandarin Oriental Hotel.

James’ career progressed into retail and manufacturing as he became Head of Product Development for Marks & Spencer and he is currently Head of Food for Greencore.

James led a team to the semi-final in the BBC’s Great British Bake Off: Crème de la Crème in 2016 and released his first book, Japanese Patisserie, in 2017.

“I have been aware of the incredibly important work SUDC UK has been doing for several years now, not only in terms of research and awareness of Sudden Unexplained Death in Children, but the support they enable families to find in their time of greatest need. It is truly remarkable and, as a parent myself, it’s a cause that is very close to my heart. 

I am looking forward to the opportunity to support this charity further and hope these recipes are thoroughly enjoyed by everyone hosting, or invited to, an event.”



Thank you to Vanessa Grzywacz from 

Flower Press Studios – Design

“I had never heard of SUDC until it affected my family. I am delighted to donate my time to design and collaborate with James and Luke to create the ‘Afternoon Tea for SUDC’ campaign. I hope together we can raise awareness and that we can find answers to why these beautiful and much-loved children die” 


Thank you to Luke Mchale from

The Image Tailor – Photography

It was my absolute pleasure to assist with the SUDC Afternoon Tea event!  It is amazing what the charity has achieved by raising awareness for the tragic event of losing a child.  Having been personally affected by this, the charity is close to my heart and I shall be happy to help out in any way for future events!